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Mallacoota – Circulating and Wayfinding Strategy

Credit: Gippsland Project Management

Developer

Shire of East Gippsland
Gippsland Project Management

Council

Shire of East Gippsland

Circulating and Wayfinding Strategy – Mallacoota

Mallacoota – Circulating and Wayfinding Strategy

Circulating and Wayfinding Strategy – Mallacoota

Mallacoota – Circulating and Wayfinding Strategy
Mallacoota – Circulating and Wayfinding Strategy

Ratio recently helped improve the local Mallacoota streetscape by delivering the Mallacoota Circulating and Wayfinding Strategy to the Shire of East Gippsland and Gippsland Project Management.

Ratio was engaged at the inception of the project to provide expert evidence and inform the detailed design and documentation of the public works project being prepared by Mesh Planning.

Mallacoota: an overview

Coastal Mallacoota is the most eastern township of Victoria and a popular holiday destination within East Gippsland. The township is centred around a central shopping strip along Maurice Avenue with a busy camping and caravan reserve wrapping around the coastline.

Function of the Circulating and Wayfinding Strategy

  • Undertake a broad analysis of the township.
  • Inform streetscape works to improve the overall aesthetic and functionality of the main commercial strip.
  • Integrate the town centre into the surrounding Mallacoota area.

To achieve this, Ratio began investigating the key township precincts and vehicle and pedestrian movements. These informed a Circulation and Wayfinding Strategy that highlighted key strategic opportunities for the area.

Ratio’s Work

Ratio’s Transport team, led by Brett Young, undertook an initial inspection of key vehicle movements in the surrounding township and the impact on the main streetscape of Maurice Avenue.

Our Urban Design team, consisting of Tim Biles and Erica Orfanos, focused their initial site analysis on the key nodes or ‘attractors of movement’ within the main street and in the immediate area. Through an iterative process of collaboration across Transport and Urban Design, our investigation identified key opportunities for circulation and wayfinding to establish an integrated concept strategy for the township.

The work identified the most appropriate areas of intervention within the main street that would enable the greatest potential for wider impact in the surrounding area.

The concept Circulation and Wayfinding Strategy informed the current Maurice Avenue streetscape concept designs prepared by Mesh Planning that are now available for public comment here.

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Mallacoota